1 Introduction

Alramz needs a unified marketing and social media stack that consolidates campaigns, email, social channels, lead capture, and analytics on top of Zoho, integrated with the existing Zoho CRM.

This proposal responds to the Alramz BRD (v1.0, 18/05/2026). Where the BRD is clear, we confirm delivery. Where a single line implies multi-month engineering (full multi-channel social automation across six platforms, native mobile apps, deep custom analytics, full webinar platform build), we name the limit honestly and propose a lean Phase 1 that lands the foundation cleanly inside the USD 2,000 budget so future phases sit on a correct base.

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2 Project Objectives

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3 Scope of Work

Each subsection below mirrors a section of the BRD. Tables hold the mechanical checklist. Where a BRD line implies a much larger build, the load-bearing decisions are pulled into short prose paragraphs labelled Scope boundary so they are not hidden inside a checklist row.

3.1 Campaign Management (BRD 3.1)

1. 1

   Create, manage, track marketing campaigns

   Zoho Marketing Plus campaign module configured for Alramz workflow

2. 2

   A/B testing

   Configured on email + landing pages (subject line, CTA, hero)

3. 3

   Landing page creation

   Up to 3 templated landing pages built in Zoho LandingPage

4. 4

   Budget tracking

   Campaign-level budget fields synced to CRM

3.2 Email Marketing (BRD 3.2)

1. 1

   Design, send, track email campaigns

   Zoho Campaigns set up with 3 reusable bilingual templates

2. 2

   Automated follow-up emails

   Up to 5 trigger-based journeys (welcome, nurture, re-engage, post-event, lead-handoff)

3. 3

   Deliverability hygiene

   SPF, DKIM, DMARC configured on Alramz sending domain

3.3 Social Media Management (BRD 3.3)

Scope boundary - TikTok and Snapchat. Zoho Social's native support for TikTok and Snapchat publishing/inbox is limited compared to X, LinkedIn, Instagram, and YouTube. Forcing full parity across all six channels in Phase 1 would require third-party connectors and custom middleware that do not fit USD 2,000. Phase 1 delivers the four channels Zoho supports cleanly; TikTok and Snapchat are handled through their native apps with results imported manually into reporting until a Phase 2 integration is scoped.

3.4 Marketing Automation (BRD 3.4)

1. 1

   Cross-channel automation

   Up to 5 automation workflows built in Zoho Marketing Automation

2. 2

   Behaviour-based triggers

   Website visits, form submissions, email opens/clicks, chat interactions

3. 3

   Conditions, fallback paths, notifications

   Defined per workflow during discovery; documented in a workflow matrix

Scope boundary - automation depth. "Automate repetitive marketing tasks" can mean 5 journeys or 50. Phase 1 ships up to 5 fully specified workflows with triggers, conditions, fallback branches, and stakeholder notifications documented. Additional workflows are billed at the post-warranty rate-card in Section 6.3.

3.5 Lead Management & Segmentation (BRD 3.5)

1. 1

   Lead capture: forms, landing pages, chatbots

   Zoho Forms (up to 5), Zoho LandingPage (up to 3), Zoho SalesIQ chatbot (1 flow)

2. 2

   Webinar and event capture

   Lead intake form + CRM tagging; webinar platform itself out of scope (see boundary)

3. 3

   Segmentation for targeted campaigns

   Up to 8 CRM segments based on agreed attributes (geography, source, score, lifecycle)

4. 4

   Lead scoring, routing, deduplication, ownership rules

   Defined in discovery; standard Zoho CRM scoring + assignment rules configured

Scope boundary - webinar platform. Hosting webinars themselves (Zoho Webinar / Zoho Meeting licensing, streaming infrastructure, recording storage) is a separate licensed product cost paid by Alramz. We wire the lead-capture and follow-up automation around webinars; the webinar product license and stream delivery are not in the USD 2,000.

3.6 Web & Conversational Marketing (BRD 3.6)

1. 1

   Website visitor tracking

   Zoho SalesIQ tracking code installed on Alramz site

2. 2

   Conversational marketing chatbot

   One chatbot flow built in SalesIQ (FAQ + lead capture + human handoff)

3. 3

   Webinar/event lead capture flow

   Form + automated CRM tagging + follow-up journey

3.7 Analytics & Reporting (BRD 3.7)

1. 1

   Unified marketing dashboard

   Zoho Marketing Plus default unified dashboard configured for Alramz KPIs

2. 2

   Scheduled reports

   3 standard scheduled reports (weekly campaign, weekly social, monthly executive)

3. 3

   On-demand reports

   Self-serve via Zoho Marketing Plus + Zoho Social standard report library

Scope boundary - custom analytics. A bespoke cross-channel BI dashboard (Zoho Analytics with custom data models, blended sources, custom visualisations) is a separate engagement. Phase 1 uses the out-of-the-box Zoho Marketing Plus dashboard plus 3 scheduled standard reports. Custom Zoho Analytics builds are quoted on the rate-card.

3.8 Team Collaboration & Access Control (BRD 3.8, 4)

1. 1

   Task management

   Zoho Marketing Plus task module enabled for the marketing team

2. 2

   Content management for marketing assets

   Shared content library configured (folder structure, naming convention)

3. 3

   Role-based user access

   4 roles configured: Admin, Manager, Creator, Analyst

4. 4

   Approval workflow

   One approval workflow (campaign + social post) routed Creator -> Manager -> Publish

3.9 Non-Functional, Security, Mobile (BRD 4, 5)

1. 1

   High availability and uptime

   Zoho cloud SLA (Zoho-published, typically 99.9%); no additional infra required

2. 2

   Scalability

   Native to Zoho platform; no custom infra to scale

3. 3

   Mobile access

   Responsive Zoho web apps + official Zoho Social, Campaigns, CRM mobile apps

4. 4

   Security & privacy

   Zoho's SOC 2 / ISO 27001 posture; role-based access; data residency per Alramz Zoho tenant region

Scope boundary - native mobile app. "Mobile access" is delivered via Zoho's existing iOS/Android apps (Zoho Social, Campaigns, CRM). A custom-branded Alramz mobile app is a separate engineering project and not included.

3.10 Zoho CRM Integration (BRD 4)

1. 1

   Bidirectional sync: leads, contacts, accounts, campaigns

   Native Zoho Marketing Plus <-> Zoho CRM integration

2. 2

   Campaign attribution back to CRM

   Lead source, campaign ID, UTM mapped into CRM fields

3. 3

   Role mapping

   Zoho CRM roles aligned with Marketing Plus roles

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4 Deliverables

Stack. This proposal is built on Zoho Marketing Plus + Zoho CRM + Zoho SalesIQ. We do not introduce third-party marketing tools, because the BRD is Zoho-anchored and the budget only fits a clean native Zoho implementation.

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5 Portfolio

Lead engineer Md Alim Ul Karim brings 15 years of US/EU engineering experience, including systems serving 10M+ daily requests across four continents.

Credentials

• B.Sc. in Computer Science & Engineering, North South University (NSU), Dhaka - ranked in the QS World University Rankings top 900 globally. Graduated in the top 13% of the CSE department.
• Crossover for Work - hired and later promoted at Crossover, which selects from the top 1% of global engineering talent through a multi-stage technical screen.
• Prior senior engineering work for US and EU companies including Crossover and Validata, on systems handling 10M+ daily requests across four continents.

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6 Timeline & Pricing

6.1 Delivery Timeline

Total: 8 weeks, single-developer track, lean delivery.

6.2 Itemised Cost Breakdown

All work is billed on a transparent hourly rate of USD 25/hour for senior engineering time. The line-by-line table shows exactly where the engineering hours go; the goodwill discount is a single line at the bottom so the committed price stays USD 2,000.

What is explicitly NOT in this USD 2,000. Zoho product licenses (Marketing Plus, CRM, SalesIQ, Webinar, LandingPage seats), TikTok and Snapchat full integration, custom Zoho Analytics BI dashboards, custom-branded mobile app, webinar streaming/hosting fees, automation workflows beyond 5, segments beyond 8, paid social ad spend, content production (copy, design, video). Each is quoted on the rate-card.

6.3 Optional Extended Track & Rate-Card

Third-party costs are paid directly by Alramz - all Zoho product licenses, webinar licenses, paid ad spend, premium fonts, stock media. We do not mark these up. We supply a one-page itemised license list at the start of Phase 1 so procurement can purchase in one go.

Payment terms. Payments via Wise in USD: 50% upfront on signature, 50% within 7 days of final delivery. No additional TAX/VAT charged by Riseup Asia; Alramz accounts for KSA 15% VAT separately if applicable.

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Investment

USD 2,000

Save 33% - Non-profit Discount

Original project value: 2,350

1. 01
   Month 1

   Discovery & scope lock

   Confirmed channel list, automations, segments, roles, approval flow

2. 02
   Month 2-3

   Tenant setup, CRM integration, roles

   Marketing Plus configured, CRM sync verified, 4 roles + approval flow live

3. 03
   Month 4-5

   Campaigns, email, automation workflows

   3 email templates, 5 automations, A/B testing, 3 landing pages

4. 04
   Month 6-7

   Social (4 channels) + SalesIQ chatbot + forms

   Social calendar, inbox, chatbot flow, 5 forms wired into CRM

5. 05
   Month 8

   Analytics, reports, UAT, training, launch

   Unified dashboard, 3 scheduled reports, 4-hour training, go-live

7 Terms & Conditions

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8 Before We Start

A short list of decisions needed from Alramz so Phase 1 can begin cleanly:

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1. 01

   Zoho licenses.

   Confirmation that Alramz holds (or will purchase) Zoho Marketing Plus, Zoho CRM, and Zoho SalesIQ seats for the marketing team.

2. 02

   Channel priority confirmation.

   Confirmation of the 4 channels in Phase 1 (X, LinkedIn, Instagram, YouTube) and acknowledgement that TikTok/Snapchat are Phase 2.

3. 03

   Sending domain.

   Domain to use for email campaigns + DNS access for SPF/DKIM/DMARC.

4. 04

   Lead lifecycle.

   Final scoring thresholds, routing rules, and ownership rules from the marketing & sales heads.

5. 05

   Approval workflow owners.

   Names of Manager-level approvers for campaigns and social posts.

6. 06

   Brand assets.

   Logo files, brand colours, fonts, and 1-2 sample campaigns for template direction.

9 Next Steps

• Schedule a 30-minute intro call: https://meet.rasia.pro/intro-call↗
• Or reply by email: info@riseup-asia.com
• Proposal valid for: 60 days from submission date above.

On signature, we open a shared Discovery doc within 48 hours and lock channels, automations, segments, roles, and approval owners in week 1 so build starts clean.

Success criteria (BRD 7)

We track two outcomes against the BRD's success criteria: (1) higher engagement on social posts - measured via the Zoho Social standard engagement metrics on the 4 Phase-1 channels, and (2) actionable insights - delivered through the unified Marketing Plus dashboard plus the 3 scheduled reports configured in Section 3.7.

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Riseup Asia LLC - info@riseup-asia.com - https://docs.rasia.pro/presentation-v1-9x↗